Retail on shelf availability is defined as availability of product for sale to a shopper, in the place he expects it and at the time he wants to buy it. On-Shelf Availability (OSA) refers to what percent of ‘must-have’ SKUs are actually present on the shelves. Improving On-shelf Availability (OSA) has rightly been an obsession for retailers and brand owners alike for many years.
StayinFront Retail Data Insight’s data-driven approach explores the root causes of OSA problems and considers how an insight-led approach can make major inroads
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